MODUL brings EU project ReTV to a successful conclusion, re-inventing television for the interactive age!
The EU’s Horizon Europe programme funding research and innovation is coming to an end, and one of the last Horizon Europe projects supporting the media industry also recently came to a successful conclusion. ReTV stood for “re-inventing television for the interactive age”. With dropping viewing time for traditional broadcast TV and an audience shifting to online streaming, Europe’s media industry needs to adapt to distributing their videos in multiple digital channels like Instagram and TikTok and needs tools to help them publish the right video at the right time to get the attention of an online audience overwhelmed by content availability.
It was led by MODUL Technology – the research spin-out of MODUL University Vienna where faculty and researchers collaborate to innovate in new media technologies. A cross-European consortium developed online services and software that help media organizations such as broadcasters to identify the topics of heightened interest to their audiences, find media assets in their collections related to those topics, adapt media content for publication on digital channels such as social networks and schedule the optimal time to publish. MODUL brought data science and AI innovation to the project work, backed by its access to a huge scale data collection and annotation pipeline which provides millions of Webpage texts and social media posts for analysis.
Firstly, we have developed a large knowledge base of global and local events. Media organizations benefit from knowing about future events relevant to their audiences, and we can configure event listings to the interests of each audience. Secondly, we provide advanced components for data analysis that can extract the most significant keywords, topics and stories from the stream of online content. Thirdly, we combine our knowledge of events and topics over time with the latest techniques in machine learning and deep learning to provide topic prediction capabilities, i.e. suggest the topics that will be popular with the audience at a future date. All of our knowledge modelling, knowledge extraction and predictive analytics capabilities continue to be used in other ongoing projects in diverse areas such as brand communication, mobility and digital marketing.
Finally, MODUL Technology demonstrated its capacity to professionally co-ordinate a large EU project through to its successful conclusion. As is written in the project’s final review report, a group of experts evaluated the results of ReTV and stated: “The project has delivered exceptional results with significant immediate or potential impact on relevant stakeholders, namely, content producers, distributors, and broadcasters. The results can bring innovation and competitiveness advantage to those stakeholders by providing them the ability to identify trends and relevant content in a semi-automated or assisted manner, consequently producing and publishing content through the best channels and meeting users’ expectations.“
While we are proud of the results of ReTV and the successful co-ordination by MODUL Technology, now it is time for the team behind this research spin-out of MODUL University Vienna to continue to innovate in data science and AI, and look forward to new challenges funded by the soon-to-be-launched EU Horizon Europe funding program.
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