Re-inventing TV for the Interactive Age
ReTV aims to provide broadcasters and content distributors with technologies and insights to leverage the converging digital media landscape. By advancing the start of the art in the analysis of this media landscape and providing novel methods to dynamically re-purpose content for an array of media vectors (= all relevant digital channels), a Trans-Vector Platform (TVP) will provide these stakeholders with the ability to “publish to all media vectors with the effort of one”. It will empower broadcasters and consumer brands to continuously measure their brand reputation, and to compute success metrics that predict reach and audience engagement of content and advertisements across vectors. This will allow editors, program planners and communication managers to optimize decision making processes.
MODUL Technology will provide the innovation solutions for structured media content annotation and content-based recommendations using predictive analytics.
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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 780656.