• +43-1-3203555-550
  • Subscribe to our RSS Feed
  • Search Site

MODUL Technology GmbH

  • Company Description
  • What we offer
  • Meet the Team
  • Projects
  • Blog
  • Contact us

You are here: MODUL Technology GmbH / 2018

Archive for year: 2018

MODUL Technology starts collaboration on analytics platform for TV content

07 Mar 2018 / 0 Comments / in Projects/by lyndon

A key concern of TV providers is to exploit the rapidly expanding digital possibilities for networking and publishing quickly and accurately. Now international experts, with significant contributions from Austrian partners MODUL Technology and webLyzard, are beginning to address this problem. The EU project ReTV, funded to the tune of 3.5 million euros, will provide TV providers with a basis for decision-making with a view to adapting existing content to today’s enormous range of digital networks quickly and efficiently.                                                      

Leading media technology experts across Europe have joined forces to enable TV providers to be more agile and responsive to increasing competition from new digital media. Their declared goal is to develop a “trans-vector platform” that provides TV providers with fast, reliable information on who consumes their content as well as when, where and how they do so. It will enable providers to make sound decision-making about future publication of content on those social networks and digital distribution channels as well as where content adaptation is likely to pay off.

Targeted Adaptation

Dr. Lyndon Nixon, CTO of MODUL Technology and assistant professor at the Institute for New Media Technology at MODUL University Vienna comments: “TV providers have to distribute their content through multiple channels such as social media, mobile apps, hybrid TV and digital archives. But compared to print media – which face similar pressures – their content is technically much more complex. Deciding which content should be adapted and in what way is therefore essential for meeting the demands of consumers in a cost-effective manner.”

This is where the ReTV project comes in. The project is coordinated by MODUL Technology, collaborating with webLyzard and other partners from Germany, Switzerland, Greece and the Netherlands. The cooperative project is divided into three clearly defined sections, the results of which will be of enormous value to TV providers. In addition to “aggregation”, i.e. the establishment of a steadily growing directory of TV content, “analysis” and “adaptation” of such content are key elements of the project.

Aggregation & Annotation

More than 10,000 hours of video content and over 50 million documents will be collected and processed from news sources, social media and TV station websites every month. This huge volume of data will then be automatically analysed, and relevant metadata will be appended to every document. Besides “hard” facts, such as links, names and salient visual features, the metadata contain an automatic evaluation of online mood regarding the topics, persons or organizations mentioned in the content. 

Analysis & Adaptation

Professor Arno Scharl, Managing Director of collaborating partner webLyzard technology, describes how ReTV works: “In the analytical stage, the webLyzard platform is used to capture content trends in social media. This allows intelligent recommendations to be made regarding the adaptation of existing content and the focus for new productions. In this way ReTV will help to optimise advertising strategies, for example by referencing socially relevant topics that are currently being actively discussed by consumers.”

In addition, ReTV will make forecasts about the optimal timing of the release and expected success of original and adapted content. Thanks to the continuous collection and processing of relevant data from a wide range of different sources, the system is also able to learn. If the actual success achieved deviates from predictions, the system will automatically be optimised. In the coming years, ReTV will thus strengthen the competitive situation of European media companies in today’s networked, global market for video content.

Pages

  • Blog
  • Company Description
  • Contact us
  • EPOCH
  • GENTIO
  • Home
  • Image
  • InVID
  • Linked Television
  • Media Mixer
  • Media Resources
  • Meet the Team
  • Privacy Policy
  • Projects
  • ReTV
  • SDG-HUB
  • What we offer

Categories

  • Projects
  • Uncategorized

Archive

  • June 2022
  • June 2021
  • March 2018
  • December 2016

COMPANY INFORMATION

Modul Technology GmbH

Managing Director: Suresh Sivagnanam

Firmenbuchnummer: FN 434826a

UID: ATU69667014

Pages

  • Blog
  • Company Description
  • Contact us
  • EPOCH
  • GENTIO
  • Home
  • InVID
  • Linked Television
  • Media Mixer
  • Media Resources
  • Meet the Team
  • Privacy Policy
  • Projects
  • ReTV
  • SDG-HUB
  • What we offer

Categories

  • Projects
  • Uncategorized
© Copyright - MODUL Technology GmbH - Wordpress Theme by Kriesi.at
  • scroll to top
  • Subscribe to our RSS Feed
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT